URL Forwarding

URL Forwarding (also called URL redirection) is when the user types in one address (URL) for a web site and is then redirected to a site, often on a different server than the domain. Often the URL name entered will be short, easy to remember URL while the destination page is actually defined by a much longer, harder to remember URL. It occurs when a Web server tells the client browser to obtain a certain requested page from a different location. The new URL may be on the same server or a different one and may itself be subject to redirection. The user is normally unaware of this process except that it may introduce extra delay while the browser sends the new request and the browser will usually (although not always) display the new URL rather than the one the user originally requested.

URL Forwarding